Monday, May 15, 2006

“Dual-Cast” Ready For Superbowl Premier

Time to drag your second TV next to your widescreen and get a splitter – it’s Superbowl time!

In a groundbreaking deal with NBC, ESPN will be airing alternative angles live during the game. Dubbed “dual-casting”, this simultaneous broadcasting of a sporting event will be the first of its kind. Viewers will be able to see the whole field and the quarterback close-up, the ref’s call while the coach throws his headset on the ground, the wide receivers outrunning the safeties while the defensive line penetrates the pocket – all at once, without missing a thing.

“This game is too big for one screen,” beamed ESPN CEO Robert Iger.

In this deal ESPN will share half its advertising revenue with NBC and not be allowed to air audio during the ga*END TRANSMISSION*


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